Real Estate Lead Generation for New Agents
Low-cost ways to find your first buyers and sellers in Jacksonville and St. Augustine, before you spend money on paid leads.
Starting out and need real estate lead generation for new agents? Before you buy leads, work the sources that cost little and convert well: people who already know you, people at open houses, and people who see you show up consistently online. Talk to Tanya about real estate lead generation for new agents.
How Do New Agents Generate Leads? Quick Answer
New agents generate leads best through their sphere of influence, hosting open houses, short local video, community events, a chosen niche and consistent follow-up. Paid leads can work later but need strong follow-up systems. At Realty ONE Group Elevate, new agents can also host open houses for brokerage listings, and broker referrals may be available because the broker works referral-only.
Lead Sources Ranked for New Agents
| Source | Cost | Why it works |
|---|---|---|
| Sphere of influence | Low | People already trust you |
| Open houses | Low | Meet buyers and neighbors in person |
| Short local video | Low | Builds familiarity at scale |
| Community events | Low | Face-to-face trust |
| Niche focus | Low | Become known for one thing |
| Paid online leads | Higher | Works only with strong follow-up |
Your First 90 Days
- Load your contacts into a CRM.
- Tell everyone you are in real estate, with a clear ask.
- Host an open house every weekend.
- Post one local video a week.
- Follow up every lead within five minutes, then on a schedule.
More: a brokerage that gives agents leads.
Watch: Agents Who Made the Move
Realty ONE Group Elevate Fees at a Glance
| Commission split | None |
|---|---|
| Broker fee | $399 per closing, charged to the buyer or seller |
| Transaction fee | $0 to $2,200 per closing, based on sale price |
| Annual cap | $11,111; both fees count toward it, then you keep 100% for the rest of the year |
| Desk and royalty fees | None |
| Technology | Bring your own tech for $0, or the optional ONE Toolchest suite for $99/month |
| Revenue share | $75 per closing by each agent you refer, until that agent caps |
See the full transaction fee table and the Top Producer Cap Transfer Program for agents switching mid-year.
Why Realtors Choose Realty ONE Group Elevate
Realty ONE Group Elevate is a Realty ONE Group brokerage serving Northeast Florida from Fernandina Beach to Daytona Beach, with offices in Jacksonville and St. Augustine. Broker/Owner Tanya Cosmini has 20 years of real estate experience and nearly $200 million in career sales, and she works on a referral-only basis, so she does not compete with her own agents for listings and buyers. On Homes.com she shows 83 closed sales totaling $41.8 million over the prior five years and a 5.0-star rating from 22 reviews.
Behind the local office is Realty ONE Group International, named the No. 1 real estate franchise in Entrepreneur’s Franchise 500 for the fifth year in a row in January 2026, with more than 20,000 real estate professionals in over 450 offices across about 30 countries.
Talk to Tanya About Your Next Move
Send a quick note and Tanya will reach out to set up a confidential, no-pressure conversation. Or pick a time on her calendar.
Contact Us
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Frequently Asked Questions
Should new agents buy leads?
Usually not first. Master follow-up with free sources, then test paid leads.
What is the best lead source for new agents?
Your sphere of influence and open houses typically convert best.
Does Elevate provide leads to new agents?
Broker referrals may be available, and agents can host open houses on brokerage listings. Leads are not guaranteed.
Keep Exploring
- What Realtors look for in a brokerage
- Brokerage for Realtors who invest
- Brokerage for house flippers
- Brokerage with real broker support
- Best brokerage for new agents
- Brokerage culture
- Questions to ask a brokerage
- Brokerage with office space
- Our fees
- Mentorship program
- Tech options
Realty ONE Group Elevate is a licensed real estate brokerage in Florida. Fees and programs described here are current as of November 2026 and may change; ask for the current independent contractor agreement before joining. This page is for informational and recruiting purposes only and is not legal, tax or investment advice. Equal Housing Opportunity.
Our Family of Companies
- Homes for sale in St. Augustine and Nocatee with Tanya Cosmini, Broker/Owner
- Title Company of Florida, title insurance, escrow, and closings statewide, including investor double closings
- Rental Property Partners, property management in Jacksonville, St. Augustine, and Ponte Vedra
Affiliated business disclosure: Realty ONE Group Elevate is owned by Tanya Cosmini. Title Company of Florida is owned by her husband, Sam Gorniak, and Rental Property Partners is owned within the same family. Because of these family relationships, the owners may benefit when you use more than one of these companies. You are not required to use any of them and are free to choose other providers.